Provide a detailed summary of the following web content, including what type of content it is (e.g. news article, essay, technical report, blog post, product documentation, content marketing, etc). If the content looks like an error message, respond 'content unavailable'. If there is anything controversial please highlight the controversy. If there is something surprising, unique, or clever, please highlight that as well: Title: DevRel should be a process not a project Site: podcast.bitreach.io Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful. What we cover Creating content is a process, not a project Reusing content effectively Stay on message!! Consistent gentle pressure Boring but effective strategies Where to hear from Jason Where to hear from us